CLIENT(tm) Impact is about answering the question: What is the cost of the problem which your solution removes? Having a problem is not enough; being able to establish that your solution will remove enough cost in hard dollars, soft dollars, in efficiency, productivity, safety, morale and however else the customer measures it is essential to being able to demonstrate the value of your solution. Salespeople will address the answer to these and other aspects of problem-cost identification and articulation within the context of the CLIENT(tm) Index and using application of the LANC(tm) solution. For use with the ScoreSelling.com online sales training course bundle;http://scoreselling.com/products/client-impact-how-to-find-the-right-problems-and-make-it-easy-for-your-prospect-to-spend-money-to-solve-them