Commerce is changing the face of the way companies do business. Supply chain performance has become a crucial part of the process as demand becomes more specialized and customers have more say in what they want, how it is delivered and when. Product development and the manufacturing process all have to come in line with the expectations of today's sophisticated customer. The authors look at the strategic issues of the role of the supply chain in developing, maintaining and growing a business. This leading edge book will enable senior executives to understand what is required and the way forward they must take.