In Narrative as Rhetoric, James Phelan explores the consequences for narrative theory of two significant principles: (1) narrative is rhetoric because narrative occurs when someone tells a particular story for a particular audience in a particular situation for some particular purpose(s); (2) the reading of narrative is a multidimensional activity, simultaneously engaging our intellects, emotions, ideologies, and ethics. The rhetorical theory of narrative that emerges from these investigations emphasizes the recursive relationships between authorial agency, textual phenomena, and reader response, even as it remains open to insights from a range of critical approaches - including feminism, psychoanalysis, Bakhtinian linguistics, and cultural studies. The rhetorical criticism Phelan advocates and employs seeks, above all, to attend carefully to the multiple demands of reading sophisticated narrative; for that reason, his rhetorical theory moves less toward predictions about the relationships between techniques, ethics, and ideologies and more toward developing some principles and concepts that allow us to recognize the complex diversity of narrative art. Written with clarity and flair and experimenting at times with the conventions of critical writing, this collection, which includes some of Phelan's best work, is itself audience oriented. The book includes an appendix that is in part an experiment with voice, and it ends with a helpful glossary of the technical vocabulary of narrative theory.