In What Successful People Do in Social Media, I will share with you real-life examples and a growing body of research as I teach you what the most successful people do in social media to build their careers and companies. You will learn about the power of personal branding--what it is, why it's imperative in today's world, and how to build a compelling brand for yourself.You will learn which social networks to invest your time in, how to build a broad and diverse network, and what content to share to establish yourself as a thought leader.Using the techniques I've learned over the last decade, I will also show you how to give back to others and help you, your colleagues, and your companies succeed. In What Successful People Do in Social Media, I give you the roadmap to achieve your career dreams, one post at a time. About the author: Caroline Leach helps people and organizations tell their stories. A Fortune 100 Vice President of Corporate Communications and Marketing for more than a dozen years, Caroline founded The Carrelle Company to provide digital branding for people to grow their careers and companies through social media. The Carrelle Company was born on Labor Day 2018 from a blog Caroline launched on New Year's Day 2015 at https://www.carolineleach.com. She writes, researches, consults, speaks, and teaches on this topic.When she's not discussing social media, Caroline enjoys spending time with her family at her home in the Los Angeles area.