De-Coca-Colonization is a novel theoretical account of globalization, one that has the potential to shake up the very large field of globalization studies. Steven Flusty argues that, in studying the phenomenon, we have to move away from top-down visions of the processes at work and concentrate on how ordinary people who are by and large locked out of the power structure create other 'globalities' on their own. He contrasts 'Globalization' with little-g 'globalization', maintaining that the latter is where much of the action that is transforming global social life is happening. He closes with a consideration of emergent 'alternate globalities', including not only the protesters in Genoa and Seattle, but al-Qaeda as well. In all, De-Coca-Colonization has the potential to be a classic, a book that is viewed by scholars as an entirely original way to think about globalization