The first practical guide to using reengineering to dramatically improve the development and success of new products. Executives, product development teams and engineering design groups will see how to consistently execute successful new product launches. In a compelling, clear fashion, Hunt describes how companies can fully integrate their product development process by focusing on seven key initiatives. They include process understanding; broad-based process reengineering; establishing quality goals and multi-functional teams; using the right tools and techniques; and implementing ongoing continuous improvement.