Throughout its empirical research history eye movement research has always been aware of the differences in reading behavior induced by individual differences and task demands. This work introduces a novel comprehensive concept of reading strategy, comprising individual differences in reading style and reading skill as well as reader goals. In a series of sentence reading experiments recording eye movements, the influence of reading strategies on reader- and word-level effects assuming distributed processing has been investigated. Results provide evidence for strategic, top-down influences on eye movement control that extend our understanding of eye guidance in reading.