One of the cliches that Singaporeans hold most dear is that their lives are a pursuit of the five c's: cash, cars, condominiums, credit cards, and club memberships. Over the last thirty years, Singaporeans have become accustomed to ever-increasing levels of consumption. Singapore's PAP government has 'delivered the goods', and this is recognized as a prime reason for its legitimacy. But what is the culture of this consumption? What does shopping say about Singapore society?