‘Rules are not sacrosanct. They are human constructions, imposed upon the world. When these constructions are not useful to us, we can and should transcend them, because results matter more.’ – Douglas Kruger They’re Your Rules, Break Them! offers 50 innovative ways of looking at your business as a long-term, dynamic, progressive entity. Here you will find 50 ways to ditch the atrophying forces and create an exponentially achieving, high-performance culture in your organisation. Disruption is everywhere. Rather than suffering its blows, what if you could institutionalise it into your business? What if, rather than being rigid and rule-bound, you could make your business ‘ever changing’ within? Some rules help us, but some don’t. Do you know which ones to ditch? And do you know how to create a high-performing, dynamic, learning culture that doesn’t rely on blind bureaucracy? Elon Musk did it with Tesla and Space-X. Pixar does it too. The Israel Defense Forces and US Navy SEALs have been doing it for decades, and their results have been astonishing. In a world of exponential organisations, rule-bound dinosaurs will fall and fade. But you don’t have to. They’re your rules. Break them!