Interest in the management of creative and cultural organisations has grown at pace with the size of this sector. This textbook uniquely focuses on how innovation in these industries transforms practice. Uncovering the strategic role of innovation for organizations in the creative and cultural sector, the book provides readers with practical guidance to help traverse seismic disruptions brought about by global health and economic crises. The authors examine how innovation in business models, products, services, and technology has disrupted the competitive landscapes of the arts world. Innovations are characterized as deriving from other industries as well as via exogenous shocks that privilege some companies over others. Case studies bring to life how innovation is used strategically in different ways around varying competitive forces. Enhanced by conceptual tools and replete with industry examples, this textbook is an ideal resource for students and reflective practitioners to understand how innovation can be a productive tool for transforming their own creative and cultural industry practice and performance during a period of rapid technological change and unprecedented societal challenge.