Unlike any other sport, the fabric of stock car racing is its families -- from the Allusions to the Earnhardts to the Waltrips. Racing wisdom is handed down from generation to generation as the sport continues to grow in popularity. In NASCAR Dynasties, Curt Caving tells the stories of these fascinating personalities, detailing their triumphs and heartbreaks while carrying on famous family names. He interviews many of racing's greets to gain insight into their exciting and dangerous careers.
-- According to Fortune magazine, NASCAR is the second-highest-rated sport on television, trailing only profitable, and retail revenue is expected to exceed $1 billion this year, up from only $80 million in 1990
-- Personalities such as Jeff Gordon and Dale Earnhardt are making their mark in commercials and endorsements -- in fact, Gordon is considered "the next Jordan" in terms of endorsements
-- NASCAR Dynasties will appeal to longtime fans as well as those newly smitten with the sport