The myriad choices millions of people make every day over what food to buy and from where to buy it shape the nation's food production and supply systems. It is essential to harness these decisions to support the public policy goal of enabling all to access healthy and affordable food. Both supply and demand issues must be managed if a growing world population is to be fed at a time when environmental impacts, including those of climate change, are constraining food production. In this report the Committee make recommendations on managing consumer demand, such as by encouraging the purchase of sustainably sourced products or the most nutritious food in order to help to deliver environmental and health goals.