What makes you happy or unhappy is not what you have, or who you are, or where, how, or with whom you are. It is simply how you think. Beyond what Matters encourages you to see from a new perspective how your personality has been shaped by unquestioned cultural customs, religious beliefs, industry interests, and living in disinformation. All this has led you to work 95 percent of your time unconsciously, and until the unconscious is not made conscious, the subconscious will continue to direct your life and you will call it fate.