Real estate professionals today must be proactive in learning the new rules of real estate to excel or even exist. Respected futurist and author, John Tuccillo provides readers with clear directions for the new game of real estate.
Comments:
James F. Sherry, President and CEO, Interealty: "John Tuccillo is truly a remarkable thinker. He reaches beyond his formal training and actually practically applies the knowledge to advise on business practices and plans."
Stephen H. Murray, President, Murray Consultants: "Tuccillo provides readers with a map for competing in this business in the years to come. As always, he gives readers provocative insights into how brokerage will be done by the winners."
John Tuccillo directs real estate professionals to eight business rules that will make the difference between success and failure in the next decade. The rules:
1. The Most Powerful Economic Unit is the Individual
2. Lock the Customer in for Life by Creating Unique Value
3. The Middle is Disappearing
4. Think Content
5. Mine Your Bits
6. Sell the Experience, Not the Product
7. Feed the OODA Loop
8. Know What Business You're In