BUSINESS MASTERY is a comprehensive guide that balances practical business skills with a humanistic approach. All too often, people start businesses because they are good at a trade or are passionate about something, but lack business acumen. This book provides the fundamental information required to develop a thriving business, while encouraging the readers to keep perspective. The purpose of BUSINESS MASTERY is to demystify business, thereby assisting the reader in developing a business that's an expression of creativity, joy, balance & profitability. Although written for healing arts practitioners, it's endorsed & utilized by entrepreneurs in all fields. Not just another "how-to" book, BUSINESS MASTERY is filled with information, examples and exercises on vital topics including marketing, customer retention, professionalism, referrals, planning, insurance, start-up, choosing advisors, designing promotional material, self-management & networking. Also includes a business plan outline, 22 reproducible business form templates, listings of business resource organizations & professional associations, & a condensed list of SBA & IRS publications. Art Kunkin of the Whole Life Times states, "This is definitely the best book on how to start & maintain a business that I've ever seen. It's worth thousands of dollars to anyone planning a business or already running one." To order: 1-800-786-4774.