Now Published by SAGE! The Second Edition of Venture Design provides a step-by-step guide to help entrepreneurs navigate through the decision-making process and create a compelling business plan. New to the Second Edition Examines the qualities of entrepreneurs with a new chapter aimed at leveraging those personality traits to become a successful entrepreneur Explores the history of venture ideas with a new chapter devoted to helping readers discover and develop their own venture ideas "This is the most useful and exciting text in the area of entrepreneurship that I have read to date." - David Audretsch Ameritech Chair of Economic Development University of Indiana "This is by far the best offering that I have seen in this field. Moreover, it is a first-rate management textbook with a solid theoretical underpinning, clear and precise definitions of concepts, and interesting and relevant examples." - Michael Leiblein Ohio State University