Demographics show that baby boomers will be generally dominating the real estate market for the next 20 years. Working with older consumers, however, can require specialised knowledge regarding housing opportunities, family involvement, state and local agency assistance, and much more. Real estate professionals looking for a niche market can succeed with the over 55 client if they understand their special needs and how to meet them. This book shows them how in a clear and to-the-point way. Sales Points: Gives real estate professionals the edge in a lucrative niche market