Jeanne Maranda explains the work that was accomplished over 25 years to change the image of women in advertising. After working with a team in Quebec, Evaluation-M�dia, as part of a national network, she founded M�diAction as an independent organism to continue the work, and was later invited to join La Meute, an international network based in France, which lobbied against sexism in publicity. In 2002, La Meute and M�diAction joined forces to start a new group with common goals, and in 2006, the last collaboration became known as the National Coalition Against Sexism in Advertising. Here is the story of this important chapter in feminism's awareness and advance.