Why do you write? Perhaps you’re penning a memoir, fantasy, or romance. Maybe you’re writing a sci-fi series or creative nonfiction novel. At the receiving end will be readers who demand clarity. If you confuse them, you lose them. Learn how to capture their attention and keep them engaged. Discover when to bend or break the so-called “rules” and motivate everyone to finish “just one more chapter.” This book is a must-have for all writers, from amateur to professional, fiction to nonfiction. Sprinkled throughout, you’ll find exercises and examples with ideas for story prompts. Snap ‘em up at will, and ... ... write on.