New York Times #1 bestselling author Robert Ringer shows you how to take action and take control of your life.

Ideas can change the world. But ideas, preparation, and even intelligence are all but useless without action, because action is the starting point of all progress. Nothing happens until something moves, so if you wait for something or someone to act on you, you likely will be unable to control the consequences.

Defying conventional wisdom, Action! explains why, contrary to popular belief, you don’t need to be motivated to take action. If necessary, force yourself to take action, and motivation will follow. In other words, action is the key to the brain’s ignition. Take action first, and your creative juices will rise to the occasion, which, in turn, will motivate you to take still more action.

Robert Ringer makes it clear that long-term happiness is a result of taking rational actions that are in accordance with universal principles. As such, rather than focusing on happiness, the author urges the reader to focus on truthful, value-oriented, self-disciplined action, because such action will lead to happiness as sure as day follows night.

Action! is an exhilarating reminder that there’s a lot more to life than merely surviving. Filled with humorous and enriching stories and anecdotes, Action! exhorts the reader to “Forget about taking action next week; forget about taking action tomorrow; forget about taking action in an hour. When you close this book, get up out of your chair and take action now.”