The book BeBranded is a complete and complex personal branding guide, which due to the practical practice, the explanations and the writer’s own experience inspires us to discover the authenticity of values and personal mission, to enlighten and dress them up in the suitable “garments” and in order to communicate them enthusiastically and joyfully.

The book is for you if you love books and the feeling that they give you when you hold it. BeBranded is the book where I gatheredall my 18 years expertise related to management, 6 years related to brand experience, spiritual practices and very practical exercises and also a part of my personal journey from being a university professor to building a national NGO brand and also a personal brand. By reading the book and following the exercises, you will understand theoretical concepts and, also, you will use them in order to define a strong and powerful personal brand.