Introduction The Argument in Brief -- Economics Is in Scientific Trouble -- An Antique, Unethical, and Badly Measured Behaviorism Doesn't Yield Good Economic Science or Good Politics -- Economics Needs to Get Serious about Measuring the Economy -- The Number of Unmeasured "Imperfections" Is Embarrassingly Long -- Historical Economics Can Measure Them, Showing Them to Be Small -- The Worst of Orthodox Positivism Lacks Ethics and Measurement -- Neoinstitutionalism Shares in the Troubles -- Even the Best of Neoinstitutionalism Lacks Measurement -- And "Culture," or Mistaken History, Will Not Repair It -- That Is, Neoinstitutionalism, Like the Rest of Behavioral Positivism, Fails as History and as Economics -- As It Fails in Logic and in Philosophy -- Neoinstitutionalism, in Short, Is Not a Scientific Success -- Humanomics Can Save the Science -- But It's Been Hard for Positivists to Understand Humanomics -- Yet We Can Get a Humanomics -- And Although We Can't Save Private Max U -- We Can Save an Ethical Humanomics.