In this era of media consolidation, full-time musicians struggle to earn a living. Forced to bear the brunt of expensive promotions, many musicians fall into deep personal debt. Even chart-topping musicians find themselves suing major labels and declaring bankruptcy. Meanwhile, a new breed of upstart independents has developed deep relationships with their audiences. These artists earn and keep more money than the vast majority of their major label counterparts. Producer and journalist Joe Taylor Jr. has documented this phenomenon in his new book, Grow Your Band's Audience. Taylor developed a six step action plan to achieve self-sufficiency in the shortest amount of time. Taylor profiles eleven successful musicians and includes interviews with five prominent talent bookers. The book includes one year of access to a members-only website, where readers can download updates and software to help them grow their own audiences.