- Alex, Stroh’s Beer-Drinking Dog and “Baby On Board” Stickers
- Barbie Dolls and Celebrity Perfumes
- Convertibles, Digital Watches, and Drive-In Banking
- Garfield, G. I. Joe, and Handbags for Men
- Knickers and Matchbox Cars
- The Model T and the Mustang
- Paper Dolls and Rubik’s Cube
- Silly Putty, the Slinky, and Synthetics in Clothes
- Top Hats, the Trilby, and Twiggy
- VCRs, Yuppies, and ZubazEach fad featured in Fashion & Merchandising Fads is examined thoroughly and concisely by the authors. They look at the historical setting, how the trend became popular, and the people most fascinated and involved with the trend. References follow each entry to make further reading on each fad a relatively easy task for those intrigued by fads. As fads enter and encompass society for a period of time, this collection of fads, arranged alphabetically, is sure to captivate readers from beginning to end, or, in a world of fads, from the A-2 Flight Jacket to the Zipper.