The basic purpose of this Book is to make learning simple yet enriching so that anyone can easily read and understand. It will certainly help the readers to improve, explore, and have a meaningful insight of the various concepts and strategies.

This Book consists of various National and International case studies and covers 3 major aspects namely-

• CASE STUDIES ON MARKETING STRATEGIES TO CONNECT WITH THE TARGET MARKET.

• CASE STUDIES ON CSR INITIATIVES UNDERTAKEN BY COMPANIES.

•  CASE STUDIES ON BRAND FAILURES AND THE REASONS BEHIND IT.

("The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker)

("Change is not a destination, just as hope is not a strategy." - Rudy Giuliani)

("The customer expects you to have knowledge of their stuff, not just your stuff." - Jeffrey Gitomer)