For real estate agents and brokers the power of the Internet to put consumers in the driver's seat is a business reality they must face. Homebuyers and sellers have a wealth of free resources available at the click of a mouse. What real estate businesses need is a new model that reflects the realities of this online marketplace. They must bring service and value to an already empowered homebuyer or seller. John Tuccillo and James Sherry, the premier consultants, strategists and futurists to the real estate industry, share must-know information for any real estate professional who hopes to continue in the business. Picking up where Tuccillo's bestseller, the Eight New Rules of Real Estate, left off, they cover new territory in a practical, action-packed guide.