This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries.
An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following:
- form of government
- history of regulation along with current operating regulation systems
- route/manner in which cases are brought forward to regulating bodies
- advertising codes, if any, and how they work
- amount of money spent on advertising by year
- consumerism and its role in advertising
- specific regulation of advertising to children, health advertising and tobacco advertising
- sanctions and control of advertising found inadmissible
- position of commercial speech in country--if any
Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.