The Achilles heel of every company is creating growth through new products and services - a herculean challenge that must be met continuously, relentlessly, year in and year out. The antidote to this deficiency, argues high-tech expert Christopher Meyer, is to establish a "growth attitude," as Silicon Valley firms do, by making a sharp distinction between the innovation process and the operating pressures managers face daily. Leaders must promote and diffuse the growth attitude throughout their firms, Meyer contends, showing how Valley leaders generate and spread competitive paranoia, get every employee focused externally, flatten and blur organizational boundaries, set "stretch" goals, and above all, find, nurture, and promote bright people with passion and motivate them with "skin.".