Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations.
Public relations is the persuasion business. It’s about convincing the media, potential customers, the public – someone – to do something the reader wants – write about their firm or client, purchase their service or product, support their ideas.
The book is perfect for entrepreneurs, small business owners, students, and those new to the PR business. It differs dramatically from the competition in that it separates fact from fiction, reality from fantasy. Readers will learn that there are no easy solutions and quick results (in spite of what many authors say). Persuading people to buy products or services or support causes is difficult. But there are tactics that work, and readers will find them in this book. They’ll learn:
Bottom line: readers will learn that how well they write and deliver their messages are the keys to PR success. And this book will offer them those keys – the essential tools they need to know and will soon be able to master.