A wedding dress is the most important wardrobe choice a woman makes, but when the time comes to sort through all that tulle and stain, most women panic. How do you find a dress that suits your dreams and your budget? Wedding Gowns offers insider tips from bridal salon owners and image experts on the entire wedding dress process. Brides learn how to tastefully bend the rules with a unique dress colour or style, how to find a dress that flatters her personality and body shape and how to choose a beautiful, formal dress without sacrificing comfort. Elizabeth Shimer also offers creative ideas for theme-inspired looks based on a favourite film, book or time period and advice on how your bridesmaids can dress elegantly and comfortably in dresses they will actually like and can afford.