For thirty years, the British economy has repeated the same old experiment of subjecting everything to competition and market because that is what works in the imagination of central government. This book demonstrates the repeated failure of that experiment by detailed examination of three sectors: broadband, food supply and retail banking. The book argues for a new experiment in social licensing whereby the right to trade in foundational activities would be dependent on the discharge of social obligations in the form of sourcing, training and living wages. Written by a team of researchers and policy advocates based at the Centre for Research on Socio Cultural Change, this book combines rigour and readability, and will be relevant to practitioners, policy makers, academics and engaged citizens.