The most important task for a prospective franchisee is to prepare a realistic cash flow statement that accurately reflects the business s economic potential. This insider s guide provides hard-to-find historical sales, expense, and/or profit data from 116 franchise concepts in 45 categories. The book also features in-depth profiles of each franchisor, detailed worksheets, and the author s own insights into making meaningful financial projections. Armed with the information in this book, entrepreneurs can make smart decisions about potential investments.