Meet Dr.* Matt (*not a doctor), a pseudo-psychologist who goes where Dr. Phil, Dr. Laura, Dr. Melfi, Oprah, Maury and Montel don't dare. Spoofing more than two-dozen bestselling self-help books and their celebrated authors, Positive MEinforcement isn't just a parody ? it's a lifestyle. Dr.* Matt teaches his disciples how to lie to themselves, stalk success, sweat the ?small stuff, ? read minds, dodge death, faith heal and meditate to new levels of ecstasy. Spoon up some Matzoh Ball Soup for the Spirit, hug Delf the Self-Help Elf and let Dr.* Matt take all the thinking out of feeling. You?ll learn to shout ?Me first!? every day and make life all about YOU.