Is Freewill really free, do people have power of real choice, and are there factors that influence The Will? This book addresses social and environmental factors, life experiences, genetic and biological explanations of the human choices and preferences. Freewill emerged due to human quest for freedom in various forms, from real or imagined obstacles that interfered with their abilities to think freely, make decisions, choices and have preferences. In order to gain the perception that they have control of their fate and are responsible for their actions, the human Will must be free from such hindrances and interferences from known or unknown forces. The interference causes the Will to adjust, shift or even repressed due to social influences in the form of social facilitation, conformity and obedience to authorities, hereditary factors, childhood experiences that have been repressed, but are still driving the behaviour and preferences of the person, and brain activities which can dictate the mind state of an individual, how they make decisions, as well as the kind and quality of decisions they make. It is necessary to understand what drives the behaviour of people, why they respond to certain stimuli in specific ways, and to understand the circumstances that affect decision making, which can help shape society in various forms, and most especially to help people maximize their potentials.