Seldom any spheres left where Covid 19 has not affected directly or indirectly and consequently leaving the human life in stake making the socio economic condition paralysed throughout the world. Contemporary themes which have been found important to explore during Covid, endeavoured to put in a repertoire through this book. Withstanding the adversities of Covid has been turned to be the greatest challenge for society as well as other spectrum of life like economy, education, IT and allied services, MSME, sales, production marketing and distribution management and the like. Covid 19 turned out to be massive and lethal cause of socio economic destruction aggravated the economical and psychological woes of people; left the human generation to face unknown challenges in every sphere. This book attempted to focus not only on the effects of Covid 19 but also the turnaround strategies undertaken by the corporate and service sectors to survive and regain strengths. Advent of Covid shattered the work flow, service flow, production flow having a treacherous impact on human resource management. Attempts are being made to focus on the upcoming economic challenges, effects on small and medium enterprises; survival strategies of mankind, role of IT and its boons on the sustainability of livelihood, online education and its challenges, challenges of sports marketing, effects of Covid on international trade and business, social economic challenges faced by migrant people, impact of Covid on social behaviour of the people, growth and performance of e-commerce, strategies built on innovation, etc. The contents of this book may benefit the entrepreneurs, service sectors, corporate, policy makers, social thinkers, researchers, students, as it has been discussing the turnaround strategies to sustain human existence during Covid. With an intention to offer a variety of issues which are found to be prominent and relevant during Covid, this book has been brought out. It is expected that readers of this book will found it useful and source of pertinent information.