Once in a while someone comes along who raises the bar in some field of endeavor in his or her own unique way, displaying a drive to achieve the noblest aspects of the American Dream. Bill Murff is such a person.

In The Bill Murff Story, J. M. Murff tells the story of how his brother rose from poverty to become the largest landholder in Harris County, Texas, and founder of Murff Turf Farms, Inc. His in-depth study of his brother's remarkable life and business philosophy reveals Bill's five-stage, fifteen-step strategy for achieving the American dream. This biography shares the formula for success that Bill followed in becoming a noted ecclesiastical, business, and community leader, as well as a philanthropist. J. M. identifies twenty-three power principles Bill discovered and used to found a large, successful, and enduring sod farm near Crosby, Texas. So unique and successful are Bill's dealings with people that J. M. coined a new word to describe it-"developmentship."

The Bill Murff Story also shares how Bill exemplifies traditional American values, the most profitable business practices, and the most edifying human relationship principles that represent the fulfillment of the American dream. His life is a monument to the goodness and hard work that can lead to affluence and life success-and you can have it, too.