Social Media - whether you love it, feel it is a waste of time or just do not understand it the important fact is what your customers think about it. The term “Social Media” may conjure up a pain response much like the words “trigger point therapy” produce a grimace from customers who have experienced it. It is fair to say, although beneficial for clients; most would say trigger point therapy is a painful modality. As you know a trigger point is a tight area within muscle tissue that causes pain in other parts of the body, a trigger point in the back, for example, may produce referral pain in the neck. The neck, now acting as a satellite trigger point, may then cause pain in the head. Your marketing plan has social triggers that can affect other areas of your practice. For example your Facebook page, the backbone of most social media, if not set up properly, can produce painful results to your website, which can then affect, your offline results such as, customers booking appointments, visiting your location or making referrals. Consider the most common social media sites as social triggers. Social triggers can affect your massage practice in positive or negative ways. The most common Social Trigger Points are Facebook, Google+, Twitter, YouTube, Pinterest and Linked in. As you can imagine, each Social Trigger Point could be an individual book. So the intent is not to overwhelm you with a bunch of information, but to provide you with general overviews, real strategies and action steps. The real strategies and action steps are meant to be “BIG picture” and outlines for implementing those strategies. By providing a broader view, these are less likely to be affected by the constant state of flux we have come to accept from social media sites. Ideally the strategies and action steps should be ones you can apply immediately whether it is to inspire you to get started or update what you already have in place. My hope is to receive updates of your successful and inspired results you gained by reading and applying what you learned in this book. I look forward to connecting with you!