Summarises highlights of a conference on the travel and tourism industry's potential to contribute to world sustainability. Focuses on issues addressed at the conference that were considered to be relevant to the travel and tourism industry in northern Ontario and on themes that have more in common with the northern environment. Outlines presentations of case studies of tourism success stories on the following themes: ecotourism, rural and community-based tourism, parks and protected areas, indigenous peoples' tourism, sustainable tourism development, the tourism industry and the environment, cultural and heritage tourism, and tourism education.