This informative book takes a short time to read but offers an abundance of straightforward advice that's easy to use. Her entertaining writing style delivers hundreds of practical ideas & its pages are packed with examples of dialogue. This little book will guide you step-by-step through some great conversations with your prospects. If you're serious about attracting new clients this is the place to start. You'll also discover what works--& what doesn't. It's not just a piece of good readings--it's a reference tool you'll want to hold onto & reference again & again. Includes techniques for drawing a profile of the ideal prospect, warming up the call in the first few seconds, creating a blueprint for a successful conversation, getting your calls returned, & the essentials of keeping good records. "You have to read it," Columnist Joyce Lain Kennedy. "It's a comprehensive guide to making calls that mean business," Entrepreneur Magazine. "Hey, the book works. Joan called us cold," Small Business Opportunities. "If you make cold calls on a regular basis, pick up this book," Teleprofessional Magazine. To order: Tonino, (415) 383-4780; P.O. Box 2309, Mill Valley, CA 94942.