Where traditionally the realm of the publisher was limited to books, magazines and newspapers, the industry has now expanded to include micropublishing, websites, e-books and e-magazines and opportunities for alternative formats designed to aid or replace the reading process. Understanding Publishing is the perfect introduction to this dynamic and complex industry, providing a comprehensive overview suitable for anyone from secondary and tertiary students and aspiring writers and self-publishers to established publishers. Author and publisher Tracy Marsh uses interactive activities, discussion points, practical examples and her own experiences to explain the key aspects of the publishing industry in this easy-to-read book. Just a few of the topics include a history of publishing in Australia, key roles in publishing, design, formats and printing, self-publishing, legal and financial considerations, sales and marketing and opportunities within the industry. It even includes a glossary of useful publishing terms and helpful contacts for those new to the industry.
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