Diversification of rural industry appears to be the key to survival in today's economic and social climate. Tourism, particularly in country areas, can work extremely well as a companion industry to existing rural businesses. Together with the niche element of ecotourism which focuses on natural resources, tourism has the ability to generate a range of dispersed jobs in remote and rural communities for young people and for a wide range of skills, enabling them to remain in the country. This book covers everything a person needs to think about before venturing into the ecotourism market. It explains what ecotourism is and who the ecotourists are. It describes how to work with the local community and the local environment, highlighting osme of the constraints and pitfalls. It explains what is needed to make a successful venture work - and how to make it pay.