Project Misplaced presents the public life of a ficticious Iranian immigrant, Soleyman "Simon" Ordoubadi. In sarch of a new identity and a foothold in U.S. society, Ordoubadi seeks fame and fortune by imitating the commercial self-promotion he sees all around him. In a process that is sometimes poignant, sometimes comic, and always absurd, displacement leads into misplacement. The work of award-winning artist and designer Houman Mortazavi, Project Misplaced took shape as a series of newspaper advertisements, leaflets and posters published in the Iranian press in Los Angeles and posted throughout the city's Iranian neighborhood in 2003.