This text has been developed through extensive research to reflect both the new practices and traditional concepts that instructors feel are important for students to know. Starr uses real-world themes such as quality, technology, people and teamwork, globalization, service and manufacturing, environmental awareness and initiatives, and problem solving. Four real-world cases are included spotlighting Tom's of Maine, Rosenbluth International, Global Concepts Inc. at Celestica's Facility in Little Rock, and the Saturn Corporation on quality, service, smart technology, and the environment, respectively. This text follows a systems approach that is both systematic and constructive. Starr integrates OM decisions with the functional areas of business whose challenge is to make the firm perform as a team. It combines the methods of analysis and synthesis, which lead to better decisions and problem-solving skills for complex situations.