Zvezdan Vukanovic's Books

Foreign Direct Investment Inflows Into the South East European Media Market

Towards a Hybrid Business Model

By: Zvezdan Vukanović

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Foreign Direct Investment Inflows Into the South East European Media Market

Towards a Hybrid Business Model

By: Zvezdan Vukanović

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

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Page Count

217

Publisher

Springer

Published Date

ISBN 10

3319305123

ISBN 13

9783319305127

Managing Media Economy, Media Content and Technology in the Age of Digital Convergence

By: Zvezdan Vukanovic,Paulo Faustino

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Managing Media Economy, Media Content and Technology in the Age of Digital Convergence

By: Zvezdan Vukanovic,Paulo Faustino

This book, which analyzes the internal and external environment of the media industry, compiles scientific articles, written by 33 authors coming from 13 diverse countries, emphasizing the complex and multifaceted nature of the industry, of the business and of the media economy. The authors got more than 130 detailed definitions of relevant concepts from the business and media technology area, having quoted in their articles more than 720 books, monographs, articles and research papers. This work intends, on one hand, to emphasize the necessity from the companies and the media consumers side, to define strategies that allow to give an answer to the appearing of the new media. On the other hand, it intends to adopt and adapt relevant business frames and concepts for the economic and technological analysis of media markets.

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Page Count

417

Publisher

Media XXI

Published Date

ISBN 10

9897292454

ISBN 13

9789897292453

Foreign Direct Investment Inflows Into the South East European Media Market

Towards a Hybrid Business Model

By: Zvezdan Vukanović

Write a review Read reviews Take a Quiz Solve Book Puzzle

Foreign Direct Investment Inflows Into the South East European Media Market

Towards a Hybrid Business Model

By: Zvezdan Vukanović

Average ratings

N/A

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Solve jigsaw puzzle

Age

Page Count

217

Publisher

Springer

Published Date

ISBN 10

3319305123

ISBN 13

9783319305127

Managing Media Economy, Media Content and Technology in the Age of Digital Convergence

By: Zvezdan Vukanovic,Paulo Faustino

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Managing Media Economy, Media Content and Technology in the Age of Digital Convergence

By: Zvezdan Vukanovic,Paulo Faustino

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Age

Page Count

417

Publisher

Media XXI

Published Date

ISBN 10

9897292454

ISBN 13

9789897292453

Consuption and Branding Value Networks in New Media Markets

By: Zvezdan Vukanovic,Jean Baptiste Lesourd,Steven Wildman

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Consuption and Branding Value Networks in New Media Markets

By: Zvezdan Vukanovic,Jean Baptiste Lesourd,Steven Wildman

This volume features contributions from WMEMC 2012, an international media conference held in Thessaloniki, Greece. It examines in both descriptive and analytical ways, how new media market consumption is evolving as a subdiscipline of media business. New media is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. New media consumption patterns have transformed media—they have shattered the very idea of a linear and static medium. What electricity and combustion engine were to the early 20th century, software is to the early 21st century. New case studies and company profiles in this monograph provide practical examples of how media industry and market have successfully implemented these strategies, using the newest social media consumption and branding tools.

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Age

Page Count

383

Publisher

Mediaxxi - Formalpress

Published Date

ISBN 10

9897291911

ISBN 13

9789897291913

Book's by Zvezdan Vukanovic

Foreign Direct Investment Inflows Into the South East European Media Market

Foreign Direct Investment Inflows Into the South East European Media Market

Managing Media Economy, Media Content and Technology in the Age of Digital Convergence

Managing Media Economy, Media Content and Technology in the Age of Digital Convergence

Foreign Direct Investment Inflows Into the South East European Media Market

Foreign Direct Investment Inflows Into the South East European Media Market

Managing Media Economy, Media Content and Technology in the Age of Digital Convergence

Managing Media Economy, Media Content and Technology in the Age of Digital Convergence

Consuption and Branding Value Networks in New Media Markets

Consuption and Branding Value Networks in New Media Markets

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