The simplifying machine -- Beauty as effective complexity -- Subtract details -- Symmetry -- Grouping -- Splitting -- The power of the center -- Emphasizing -- Remixing -- Contrasting and balancing -- Design as aesthetic intelligence.
Visual information is everywhere. We are constantly immersed in a flow of visual data that reshapes our social and inner world. Companies and individuals are competing to conquer the public's scarce attention by inventing distinctive visual formats to stand out from the crowd. How can designers, inventors, and product managers create designs that are quick to process as well as meaningful, unique and memorable in an age characterized by constant information overload? The answer is to think aesthetically. Research insights at the intersection between cognitive science and art studies demonstrate that our minds can effectively process visual complexity by using aesthetic pleasure and judgement as a guide. Analysing the work of great artists and designers from the perspective of how our mind appreciates beauty, Elegant Design identifies actionable aesthetic strategies that will help you to design products and user experiences that are useful, beautiful and meaningful.
Essential Italian Vocabulary is the course for you if you need help with your study of Italian. This fully revised edition of our best-selling course now comes with free downloadable audio support containing hints on how to learn vocabulary effectively. Unlike a phrasebook or a dictionary, Essential Italian Vocabulary will take your existing knowledge and build on it systematically and organically, so that you will increase your vocabulary and at the same time expand your range of expression.
European Venture Toolbox: The path for SMEs to grasp and defend opportunities provides a framework to assess risk and return of choices, iteratively implement business, and avoid being blinded by incorrect principles not grounded in financial reality.
The ongoing socio-economic situation in Ukraine is being scrutinized in real-time, providing a distinctive opportunity in this volume to analyze its impact on entrepreneurs’ behavior during their efforts to stabilize businesses and the predominant challenges that most MSEs confront.
This book delves into the customs and ways of the country of Italy. Topics covered include government, arts, language, work, leisure, education, festivals and celebrations, and food.
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