Zach Heller's Books

Branding for Bloggers

Tips to Grow Your Online Audience and Maximize Your Income

By: New York Institute of Career Development,Zach Heller

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Branding for Bloggers

Tips to Grow Your Online Audience and Maximize Your Income

By: New York Institute of Career Development,Zach Heller

There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don't have enough information on marketing themselves. The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Page Count

113

Publisher

Skyhorse Publishing Inc.

Published Date

ISBN 10

1621532488

ISBN 13

9781621532484

Genetic Control of Malaria and Dengue

By: Zach N. Adelman

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Genetic Control of Malaria and Dengue

By: Zach N. Adelman

Genetic Control of Malaria and Dengue focuses on the knowledge, technology, regulation and ethics of using genetically modified mosquitoes to interrupt the transmission of important vector-borne diseases including Malaria. It contains coverage of the current state of knowledge of vector-borne diseases and how they are currently controlled; vaccine, drug and insecticide development; various strategies for altering the genome of mosquitoes in beneficial ways; and the regulatory, ethical and social environment concerning these strategies. For more than five decades, the prospect of using genetically-modified mosquitoes to control vector-borne disease transmission has been a purely hypothetical scenario. We simply did not have the technology or basic knowledge to be able to do it. With the explosion of field trials and potential interventions in development, Genetic Control of Malaria and Dengue provides a comprehensive overview of research in genetics, microbiology, virology, and ecology involved in the development and implementation of genetic modification programs for virus and disease control. This book is meant to provide a practical guide to researchers, regulators and the general public about how this technology actually works, how it can be improved, and what is still unknown. - Includes coverage of vectorial capacity, critical to understanding vector-borne disease transmission - Provides a summary of the concepts of both population suppression and population replacement - Contains pivotal coverage of ethical and ecological ramifications of genetics-based control strategies

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Page Count

487

Publisher

Academic Press

Published Date

ISBN 10

0128004053

ISBN 13

9780128004050

The Journeys of Trees: A Story about Forests, People, and the Future

By: Zach St. George

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The Journeys of Trees: A Story about Forests, People, and the Future

By: Zach St. George

An urgent and illuminating portrait of forest migration, and of the people studying the forests of the past, protecting the forests of the present, and planting the forests of the future. Forests are restless. Any time a tree dies or a new one sprouts, the forest that includes it has shifted. When new trees sprout in the same direction, the whole forest begins to migrate, sometimes at astonishing rates. Today, however, an array of obstacles—humans felling trees by the billions, invasive pests transported through global trade—threaten to overwhelm these vital movements. Worst of all, the climate is changing faster than ever before, and forests are struggling to keep up. A deft blend of science reporting and travel writing, The Journeys of Trees explores the evolving movements of forests by focusing on five trees: giant sequoia, ash, black spruce, Florida torreya, and Monterey pine. Journalist Zach St. George visits these trees in forests across continents, finding sequoias losing their needles in California, fossil records showing the paths of ancient forests in Alaska, domesticated pines in New Zealand, and tender new sprouts of blight-resistant American chestnuts in New Hampshire. Everywhere he goes, St. George meets lively people on conservation’s front lines, from an ecologist studying droughts to an evolutionary evangelist with plans to save a dying species. He treks through the woods with activists, biologists, and foresters, each with their own role to play in the fight for the uncertain future of our environment. An eye-opening investigation into forest migration past and present, The Journeys of Trees examines how we can all help our trees, and our planet, survive and thrive.

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Page Count

256

Publisher

W. W. Norton & Company

Published Date

ISBN 10

1324001615

ISBN 13

9781324001614

North Carolina's Southern Coast and Wilmington

By: Saule Gretchen,Gwynne Moore,Zach Hanner

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North Carolina's Southern Coast and Wilmington

By: Saule Gretchen,Gwynne Moore,Zach Hanner

The annually updated "Insiders' Guide to North Carolina's Southern Coast and Wilmington is this area's most complete source of travel and newcomer information.

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Page Count

592

Publisher

Insiders' Guide

Published Date

ISBN 10

0762737328

ISBN 13

9780762737321

Branding for Bloggers

Tips to Grow Your Online Audience and Maximize Your Income

By: New York Institute of Career Development,Zach Heller

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Branding for Bloggers

Tips to Grow Your Online Audience and Maximize Your Income

By: New York Institute of Career Development,Zach Heller

There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves. The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online.

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Page Count

153

Publisher

Simon and Schuster

Published Date

ISBN 10

1621532747

ISBN 13

9781621532743

I'm Not Bad, I'm Just Mad

A Workbook to Help Kids Control Their Anger

By: Zach Pelta-Heller,Anna Greenwald

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I'm Not Bad, I'm Just Mad

A Workbook to Help Kids Control Their Anger

By: Zach Pelta-Heller,Anna Greenwald

Anger control problems are common in children and can hamper academic and social development. In this title kids learn skills for managing anger. They learn how to express anger in nondestructive ways, use problem-solving skills to head off anger, and cope with feelings of frustration.

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Page Count

132

Publisher

Instant Help Publications

Published Date

ISBN 10

1931704287

ISBN 13

9781931704281

Book's by Zach Heller

Branding for Bloggers

Branding for Bloggers

Genetic Control of Malaria and Dengue

Genetic Control of Malaria and Dengue

The Journeys of Trees: A Story about Forests, People, and the Future

The Journeys of Trees: A Story about Forests, People, and the Future

North Carolina's Southern Coast and Wilmington

North Carolina's Southern Coast and Wilmington

Branding for Bloggers

Branding for Bloggers

I'm Not Bad, I'm Just Mad

I'm Not Bad, I'm Just Mad

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