Z. Zhang's Books

Smart Pricing

How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

By: Jagmohan Raju,Z. Zhang

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Smart Pricing

How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

By: Jagmohan Raju,Z. Zhang

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.

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Page Count

225

Publisher

Pearson Prentice Hall

Published Date

ISBN 10

0137071884

ISBN 13

9780137071883

Pay As You Wish Pricing

By: Jagmohan Raju,Z. Zhang

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Pay As You Wish Pricing

By: Jagmohan Raju,Z. Zhang

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats. What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing. On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans pay whatever they wanted to download their latest 10-song album, In Rainbows. At the inrainbows.com checkout page, visitors found an empty price box. When they clicked on it, a message said, “It’s up to you.”....

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Pearson Education

Published Date

ISBN 10

013246747X

ISBN 13

9780132467476

Four Key Qualities of Any "Pay As You Wish Pricing Strategy

By: Jagmohan Raju,Z. Zhang

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Four Key Qualities of Any "Pay As You Wish Pricing Strategy

By: Jagmohan Raju,Z. Zhang

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats. When “pay as you wish” pricing makes sense--and how to make it work for you. Typically, a seller turns to “pay as you wish” pricing because he believes the product will drive business for a higher margin product, because he believes that “pay as you wish” can yield more than conventional pricing, or both. Radiohead’s In Rainbows campaign shared the same four key qualities as any successful “pay as you wish” pricing program....

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Pearson Education

Published Date

ISBN 10

0132467674

ISBN 13

9780132467674

Carbon nanotubes and graphene for photonic applications

11. Carbon nanotube-based photovoltaic and light-emitting diodes

By: L.-M. Peng,S. Wang,Z. Zhang

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Carbon nanotubes and graphene for photonic applications

11. Carbon nanotube-based photovoltaic and light-emitting diodes

By: L.-M. Peng,S. Wang,Z. Zhang

Carbon nanotubes (CNTs) are excellent optoelectronic materials and have been investigated for various electronic and optoelectronic device applications, such as light-emitting diodes, photodetectors and photovoltaic cells. This chapter begins with a general discussion on the various types of CNT diodes. It then focuses on a particular type of CNT diode fabricated by a doping-free process, and its application in photovoltaic cells and light-emitting diodes. The chapter ends with an outlook for the use of CNT in further integrated nanoelectronics and optoelectronics.

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Elsevier Inc. Chapters

Published Date

ISBN 10

0128088281

ISBN 13

9780128088289

An innovation in agricultural science and technology extension system

Case study on science and technology backyard

By: Yang, P., Jiao, X., Feng, D., Ramasamy, S., Zhang, H., Mroczek, Z., Zhang, W.

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An innovation in agricultural science and technology extension system

Case study on science and technology backyard

By: Yang, P., Jiao, X., Feng, D., Ramasamy, S., Zhang, H., Mroczek, Z., Zhang, W.

Food production worldwide is primarily carried out by smallholder farmers. Closing the gap between actual smallholder yield and those achievable through scientific research is vital to increasing the food availability and efficient use of inputs and natural resources. Multiple factors and constraints contribute to these production gaps, including uncoordinated linkages between education, research and extension. These linkages are often supply-driven and top-down, and unable to respond to the diversity of location-specific, locally-adaptive and multiple knowledge demands – as smallholders are a diverse group in terms of incomes, knowledge, perceptions and farming practices. In 2005, China Agricultural University (CAU) launched a pilot agricultural development project in partnership with Quzhou County in Hebei Province of China to work together to develop high-yielding technologies. In 2009, CAU professors and postgraduate students moved their research programs from the experimental station to the village, and rented a backyard, where they lived, worked and studied high-yielding technologies and responses from the farmers. Gradually, their backyard work attracted more farmers and encouraged their participation. The backyard thus became a science and technology dissemination platform in the local community. From then on, farmers, scientists and students referred to the project as the Science and Technology Backyard (STB). This publication was prepared as a case study report on the Science and Technology Backyard (STB).

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Food & Agriculture Org.

Published Date

ISBN 10

9251338701

ISBN 13

9789251338704

Book's by Z. Zhang

Smart Pricing

Smart Pricing

Pay As You Wish Pricing

Pay As You Wish Pricing

Four Key Qualities of Any "Pay As You Wish Pricing Strategy

Four Key Qualities of Any "Pay As You Wish Pricing Strategy

Carbon nanotubes and graphene for photonic applications

Carbon nanotubes and graphene for photonic applications

An innovation in agricultural science and technology extension system

An innovation in agricultural science and technology extension system

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