Although free enterprise and free economies now proliferate around the globe, the idea of business as a holy vocation is one that has received little attention. Few business figures have depicted their professions in this light, as few have seen how their roles might bridge the divide between the economic and theological realms. François Michelin is an exception. Years of experience with the Michelin group—the company famous for introducing the radial tire that revolutionized the car industry—have convinced Michelin that the entrepreneur produces great moral and material good as he or she fulfills the myriad responsibilities of the job. In this illuminating series of interviews, Michelin explains his belief that the work of a business leader closely reflects God's creative act. And Why Not: Morality and Business argues convincingly for the valuation of a profound theological dimension of business life and advocates for a greater appreciation of men and women in business, on whose efforts the health of a nation stands.
Although free enterprise and free economies now proliferate around the globe, the idea of business as a holy vocation is one that has received little attention. Few business figures have depicted their professions in this light, as few have seen how their roles might bridge the divide between the economic and theological realms. François Michelin is an exception. Years of experience with the Michelin group—the company famous for introducing the radial tire that revolutionized the car industry—have convinced Michelin that the entrepreneur produces great moral and material good as he or she fulfills the myriad responsibilities of the job. In this illuminating series of interviews, Michelin explains his belief that the work of a business leader closely reflects God's creative act. And Why Not: Morality and Business argues convincingly for the valuation of a profound theological dimension of business life and advocates for a greater appreciation of men and women in business, on whose efforts the health of a nation stands.
Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
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