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Dendera

By: Yuya Sato

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Dendera

By: Yuya Sato

When Kayu Saitoh wakes up, she is in an unfamiliar place. Taken to a snowy mountainside, she was left there by her family and her village according to the tradition of sacrificing the lives of the elderly for the benefit of the young. Kayu was supposed to have passed quickly into the afterlife. Instead, she finds herself in Dendera, a utopian community built over decades by old women who, like her, were abandoned. Together, they must now face a new threat: a hungry mother bear. “Dendera is riveting, hilarious, dark, gory, and absolutely brilliant...it’s as if Elena Ferrante and Stephen King collided on a Japanese mountaintop.” —Jami Attenberg, New York Times best-selling author of The Middlesteins -- VIZ Media

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Page Count

229

Publisher

VIZ Media LLC

Published Date

ISBN 10

1421582155

ISBN 13

9781421582153

Packaging Baseball

How Marketing Embellishes the Cultural Experience

By: Mathew J. Bartkowiak,Yuya Kiuchi

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Packaging Baseball

How Marketing Embellishes the Cultural Experience

By: Mathew J. Bartkowiak,Yuya Kiuchi

Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans. In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball's ambition and reach are now truly global. Focusing on the game's dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.

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Page Count

217

Publisher

McFarland

Published Date

ISBN 10

0786492511

ISBN 13

9780786492510