While previous scholarship on African Americans and the media has largely focused on issues such as stereotypes and program content, Struggles for Equal Voice reveals how African Americans have utilized access to cable television production and viewership as a significant step toward achieving empowerment during the post–Civil Rights and Black Power era. In this pioneering study of two metropolitan districts—Boston and Detroit—Yuya Kiuchi paints a rich and fascinating historical account of African Americans working with municipal offices, local politicians, cable service providers, and other interested parties to realize fair African American representation and media ownership. Their success provides a useful lesson of community organizing, image production, education, and grassroots political action that remains relevant and applicable even today.
Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans. In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball's ambition and reach are now truly global. Focusing on the game's dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.
This volume explores the many unique motivations driving the rapid growth of the esports industry from a variety of perspectives and theoretical vantage points. Contributors examine the traditions, cultures, expectations, and rituals that factor into decisions to play and watch esports"--
While previous scholarship on African Americans and the media has largely focused on issues such as stereotypes and program content, Struggles for Equal Voice reveals how African Americans have utilized access to cable television production and viewership as a significant step toward achieving empowerment during the post–Civil Rights and Black Power era. In this pioneering study of two metropolitan districts—Boston and Detroit—Yuya Kiuchi paints a rich and fascinating historical account of African Americans working with municipal offices, local politicians, cable service providers, and other interested parties to realize fair African American representation and media ownership. Their success provides a useful lesson of community organizing, image production, education, and grassroots political action that remains relevant and applicable even today.
Walk through any major or minor league park today and the sights, sounds, and smells of baseball overwhelm. Teams long ago figured out that this immersive quality is a powerful draw, and the "fan experience" has been a major force in their marketing plans. In recent years, advancing technology has altered not only that experience, which now includes LED video boards and blasts of digital music, but the marketing and revenue opportunities for the game. Fans all over the world can subscribe to video and audio streams, acquire credit cards emblazoned with team logos, and follow their favorite players through league-sanctioned blogs. Baseball's ambition and reach are now truly global. Focusing on the game's dual identities as pastime and economic engine, the authors examine the ways that baseball is packaged, promoted and consumed in the United States and, increasingly, abroad.
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